Are you tired of pouring your heart and soul into making video content, only to see it disappear into the digital abyss?

Equally- to have the data come back that they all dropped off after 27 seconds so you may as well have not bothered with the remainder. (Including your carfeully crafted yet instructive CTA)? 🤔

Welp, you're not alone!

It's time to unlock the power of your video content. Give back your slave driving superiors more than they asked for. Turn that ultra-thin brief into a marketing goldmine. 💰💎

Here are some tips to help you squeeze every drop of value out of your hard work:

social cutdowns

let’s start with the obvious ones:

social cutdowns are a great way to reuse content across your social channels.

For example: say you have a 30-minute webinar or an hour-long presentation video. You can cut it down into a shorter versions that's perfect for social media and email marketing campaigns.

Videos should ideally be between 30 seconds and 2 minutes long according to the general consensus on the internet. However, based on our experience, videos for platforms like Instagram or Facebook should be shorter than 6 seconds.

pick one message, cut some nice video, and make sure you leave time for branding.

They can be used on social media, email marketing and other marketing channels where shorter videos work better than longer ones. This consequently boosts brand recognition by making sure your cutdown looks similar to your original video

which should be no problem if you have a comprehensive set of video guidelines for your brand or business.

repurpose and remix 🔄

don't let those videos gather dust in the dark corners of the internet (or the messy corners of your desktop) .

give them a second chance at usefulness by repurposing and remixing them:

aside from taking snippets from your longer videos to create engaging teasers and breadcrumbs for social media.

Think about how the format might be altered with a quick re-edit and a simple text/script change.

Now sure, i don’t want to call the copywriter back on a friday night any more than you do. But seeing as we all now the client is going to request a scripting u-turn at the 11th hour anyway, we might as well get stuck in.

with a few nips and tucks:

• product videos could be converted from the rational persuasion of selling to be more light, editorial and brand focussed
• long or bloated brand films can be trimmed down to deliver key messages or individual values; these work well on social media channels
• if you’ve got the presence of mind to shoot a little bit extra on shoot day- you can easily convert a product demo into a how-to with a few extra steps. A bit more b-roll and a different mix of that m.o.r. folkwave track you’ve been using on everything.

The above are all great ways to make more video content out of what may have initially seemed like a pitiful and unrealistic budget

More video in different formats = more coverage across your customer journey stages/customer touchpoints. Something that is bound to make your stakeholders happy.

The value of adding different messaging versions and additional copywriting hours is worth bearing in mind. Especially when you're filling out that deliverables sheet.

Optimise for search engines 🔍

You know what they say, "if a video falls in the forest and no one is there to see it, does it make a sound?" 🌳 Well, maybe not, but you get the point!

Make sure your videos get found by optimizing them for search engines. use relevant keywords in your titles, descriptions, and tags.

Add captions and transcripts to make your videos more accessible to everyone- and remember, the more eyes on your video the better chance you have of landing that killer CTA.

analyse and learn 📊

Take some time to analyse the performance of your videos. dive into those sweet, sweet analytics and see what's working and what's not. Are your viewers dropping like flies after ten seconds? maybe it's time to rethink your intro.

are your viewers rewinding your video to watch the same part over and over? you've struck gold, mush, keep doing whatever you're doing. 📈

collaborate, don't hate 🤝

Two heads are better than one, right? So why not join forces with other video-savvy folks in your industry? Collaborating with influencers, experts, or even fellow businesses can give your video content a massive boost. Not to mention having someone to split the bill with.

plus, it's a great way to tap into new audiences and expand your video's reach.

These tips don't take a lot of resource, but they can maximise your video output and maybe even earn you a gold star or two at work.

Let's face it, you should be doing all of the above anyway!

t‍l;dr

Don't let your hard work go to waste: repurpose, optimise, share, and analyse- squeeze every drop of value out of your videos and make them work for you.

you’ll feel complete, your stakeholders will [probably] cherish you, and the world will be all the better for seeing your dynamite video in any/all of it’s forms, out there- doing the business

Are you ready to take your video content strategy to the next level?

Do you have any questions about repurposing or optimising video content?

Get in touch or let us know in the comments below!

Why not check out some of our other articles for further inspiration?