Everybody loves video right?


Anybody (or robot) can count videos, but it takes expertise and experience to identify their purpose, their meaning; the decision behind the format choice and it's predicted position/function in the customer journey.

It is the motive behind the video- paid or organic, brand building or activation, trading or engagement- that belies its marketing [and therefore business] objective.

Understanding this gives deeper insight into what competition is thinking, what they want, and what they want you to think.

It is not enough to merely describe, it is when meaning is revealed and explained that true value is found.

Or
You could just sling it up there and hope for the best?


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