Thanks Apparel
Video Content Strategy

who

Independent lifestyle and clothing brand that produce adult and children’s clothing, accessories, homeware and lifestyle products with a uniquely fun and positive identity. Describing themselves as “Welcoming, Positive, Humble, Simple and Fun”

what

0-60 in 2 months: Thanks required a provisional content strategy to get them out of the gate while they found their feet online and in Social.Promise provided a 5 X competitive audit and analysis, and came back with recommendations for them to hit the ground running with their video content

the result

A flexible and fresh Video Content strategy that enabled them to get out there and get seen fast:

detailed content calendar for video content releases across social and ecom platform

direction on boosted posts; when and where

3 X short activation video frameworks

2 X carousel frameworks to showcase product and build awareness

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