Kingfisher plc is an international home improvement company with over 1,900 stores, supported by a team of 82,000 colleagues- it currently operates in eight countries in Europe and in Turkey and its main retail brands are B&Q, Castorama, Brico Dépôt and Screwfix.In addition to this, it has more than 30 Own Exclusive Brands, including household names such as Diall, Verve, Site and GoodHome- all of which require bespoke and target video content

When dealing with such high volumes of video content, and video that is required to be deployed and understood across so many territories- a tight but accommodating content strategy was required, encompassing:
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translation requirements
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scalable, repeatable video production frameworks
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cut downs and transcreation to channel best practice
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a reuse initiative to make the most of existing video content
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a focus on high volume trading content production for product pages/ecom platforms
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market segmentation and differentiation guidelines

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A regularly updated content toolkit used across all Own Brand teams and agency partners in the production ecosystem- keeping production costs down, sign off stages tighter and preparing the teams for the automated system now prevalent in large scale content production.

50X increase in the amount of video content able to be produced for the same budget

23 % reduction in average cost per asset

‍Increased volumes and increased speed to market due to production frameworks and ecosystem implementation