Although we’re pretty sure this “national treasure” needs no introduction; B&Q is a British multinational DIY and home improvement retailing company, with headquarters in Eastleigh, England. 

In 2021, despite knowing that video on product pages on diy.com increased ATB at a higher rate than the average, budget restrictions meant that only a small number of PDP’s had received the gift of product video

As a cascade from the Kingfisher Plc Content Strategy, an initiative was set up with a mandate to get a product video on every page. This played out in the development of a 4 tiered system of production value for product videos, to ensure that even the lowly woodscrew had some moving image combined with rational persuasion messaging, to push the customer closer to conversion.
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The forecast upon adoption of the new system boasted an increase of 50X coverage for the previous years amount of production spend, resulting in a potential sales up lift of over 4000%